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Assoc Prof Margee Hume
Assoc Prof Margee Hume
Associate Professor (Marketing) & Springfield Campus Academic Coordinator (Research Development)
Faculty of Business and Law
School of Management and Marketing
+61 7 3470 4211
Australian Centre for Sustainable business and Development
CRN: collaborative research network Digital Futures.
RLDP:CRN research leadership development team.
service innovation and community sustainability
Interactive technology and services and online consumption
Experiential Services and consumption
Recent Research Outcomes
Three most recent :
Hume, Margee (2012) Adopting organisation learning theory in the classroom: advancing learning through the use of blogging and self-reflection. International Journal of Learning and Change, 6 (1-2). pp. 49-65. ISSN 1740-2875
Cadman, Tim and Hume, Margee (2012) Developing sustainable governance systems for regional sustainability programmes and 'green' business practices: the case of 'green' timber. In: Tortora, Marco, (ed.) Sustainable systems and energy management at the regional level: comparative approaches. Information Science Reference (IGI Global), Hershey, PA, USA, pp. 365-382. ISBN 9781613503447
Walton, Andrea and Hume, Margee (2012) Examining public hospital service failure: the influence of service failure type, service expectations, and attribution on consumer response. Journal of Nonprofit and Public Sector Marketing, 24 (3). pp. 202-221. ISSN 1049-5142
Hume, Margee and Sullivan Mort, Gillian (2012) I learning: the role of the internet and interactive services in youth social learning, school and wellbeing. International Journal of Organisational Behaviour, 17 (3). pp. 61-81.
Hume, Margee and Sullivan Mort, Gillian (2012) iLeisure: conceptualizing youth online leisure and quality of life. International Journal of Organisational Behaviour, 17 (2). pp. 87-107.
Hume, Craig and Pope, Nigel and Hume, Margee (2012) KM 100: introductory knowledge management for not-for-profit organisations. International Journal of Organisational Behaviour, 17 (2). pp. 56-71.
Hume, Craig and Clarke, Peter and Hume, Margee (2012) The role of knowledge management in the large non profit firm: building a framework for KM success. International Journal of Organisational Behaviour, 17 (3). pp. 82-104.
Hume, Margee and Sullivan Mort, Gillian (2011) At odds: examining the impact of on-line gambling on youth wellbeing. Lambert Academic Publishing, Saarbrucken, Germany. ISBN 978-3-8443-2859-2
Hume, Margee and Mills, Michael K. (2011) Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty? International Journal of Nonprofit and Voluntary Sector Marketing , 16 . pp. 275-289. ISSN 1465-4520
Walton, Andrea and Hume, Margee (2011) Creating positive habits in water conservation: the case of the Queensland Water Commission and the Target 140 campaign. International Journal of Nonprofit and Voluntary Sector Marketing , 16 (3). pp. 215-224. ISSN 1465-4520
Hume, Margee and Mort, Gillian Sullivan (2011) Fun, friend, or foe: youth perceptions and definitions of online gambling. Social Marketing Quarterly, 17 (1). pp. 109-133. ISSN 1524-5004
Hume, Margee (2011) How do we keep them coming?: examining museum experiences using a services marketing paradigm. Journal of Nonprofit and Public Sector Marketing, 23 (1). pp. 71-94. ISSN 1049-5142
Hume, Margee (2011) iLeisure and youth. In: Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia, 9 Nov 2011, Brisbane, Australia.
Gayatri, Gita and Hume, Margee and Sullivan Mort, Gillian (2011) The role of Islamic culture in service quality research. Asian Journal on Quality, 12 (1). pp. 35-53. ISSN 1598-2688
Most notable :
Hume, M., Sullivan Mort, G., Liesch, P., & Winzar, H.(2006) “Understanding Service Experience I Non-Profit Performing Arts: Implications for Operations and Service Management”, Journal of Operations Management, Special Issue: Not for Profit, Government and Voluntary Sector Management Vol. 24, No. 4, June 2006, pp304-324 (Financial Times Top 40)(A*)
Hume M., and Sullivan Mort. G., (2008)“Repurchase in a performing arts context: What role does value play?” European Journal of Marketing 42(3) (A*)
Hume M., and Sullivan Mort G., (2010 forthcoming) “iwork, irest, iplay: Exploring youth online behavior” Lambert Academic Publishing International ISBN:978-3-8383-3149-2
Hume M., (2010 forthcoming) “Repurchase intent in the Experiential Context” Lambert Academic Publishing International ISBN 2842 978-3-8383-2758-7
Currently Teaching Courses/Programs
Interactive technology and digital marketing online leisure (gaming and gambling)
Service marketing management and operations: Sustainability and service innovation
Non-profit marketing and experiential services
Sustainable business strategies
CURRENT COURSES Introduction to marketing, research methods, services marketing and marketing management
Campus Academic Co-ordinator RESEARCH Springfield Campus
ABN: 40 234 732 081 | CRICOS:
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Updated 21 Mar 2013