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Dr Dawn Birch

Name :	Dr Dawn Birch
Position :	Senior Lecturer (Marketing)
Section :	Faculty of Business School of Management and Marketing
Office :	T423
Location :	Toowoomba Campus
Phone :	61 7 4631 1233
Extension :	1233
E-mail :
Qualifications :	DipExpMgt AustInstExport DipMktRsch MRSA BBus, MBus, MEd USQ EdD QUT

Home Page : http://www.usq.edu.au/users/birch
The views expressed on staff homepages may not reflect the views of the University.

Research Interests

educational technology
marketing education
services marketing
domestic barter systems
international advertising

Recent Research Outcomes

Three most recent :

Birch, D. and Sankey, M. 2008,Factors Influencing academics' development of multimodal distance education courses, International Journal of Educational Development using ICT, vol. 4, no. 1.

Birch, D and McDonald, J. 2007, Distance education students attitudes towards compulsory virtual teamwork in an undergraduate business course , e-Journal of Business Education & Scholarship of Teaching, vol. 1, no. 1, 2007, pp:14 - 23, http://www.usc.edu.au/University/AcademicFaculties/Business/Research/e-JBEST/e-JBEST.htm

Birch, D. and Volkov, M. 2007, Assessment of online reflections: A strategy for engaging English second language (ESL) students, Australasian Journal of Educational Technology, vol. 23, no. 3, pp. 291-306.

Most notable :
Birch, D. and Volkov, M. 2007, Assessment of online reflections: A strategy for engaging English second language (ESL) students, Australasian Journal of Educational Technology, vol. 23, no. 3, pp. 291-306.

Currently Teaching Courses/Programs

MKT1001 Introduction to marketing
MKT2001 Promotion Management
MKT2012 Services Marketing
MKT8003 Customer Relationship Marketing Management

Major achievements
Pearson Education ANZMAC (2003) Marketing Educator of the Year Award
Emerald Literati Awards Outstanding Paper Award (2004) - International Journal of Retail & Distribution Management vol. 31, no 2/3 Entertainment-seeking shopping centre patrons: the missing segments
Dean's commendation for the Faculty of Business Design and Delivery of Teaching Materials (2007)

Teaching Experience

Tertiary : 16 years