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Mr Michael Gardiner
Name :
Mr Michael Gardiner
Position :
Lecturer (Marketing)
Section :
Faculty of Business
School of Management and Marketing
Office :
A522
Location :
Springfield Campus
Phone :
61 7 3470 4557
Extension :
4557
E-mail :
Qualifications :
BBus
BrisbaneCAE
MBus
USQ
Professional Memberships
Certified Professonal Marketer (CPM)
Qualifed Professional Market Resarcher (QPMR)
Professional Affiliations
Fellow of the Australian Marketing Institute
Member of the Australian Market and Social Reseach Society
Research Interests
Market and social research
Electronic marketing
local government marketing
Recent Research Outcomes
Three most recent :
1999 Healy, M., Hastings, K., Brown, L. and Gardiner, M. ‘The Old, the New and the Complicated: a trilogy of marketing relationships’, 1999, European Journal of Marketing.
Most notable :
2009 Summers, J. and Gardiner, M., ‘Essentials of Marketing' 3rd, Cengage, Australian.
2009 Lamb, Hair, McDanial, Summers and Gardiner, 'MKTG' Cengage, Australia
Currently Teaching Courses/Programs
Mkt1001 introduction to marketing
Mkt3001 applied business research
Teaching Experience
Tertiary :
12 years
Other :
10 years