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Dr Karen Miller

Name :	Dr Karen Miller
Position :	Lecturer (Marketing)
Section :	Faculty of Business and Law School of Management and Marketing
Office :	T241
Location :	Toowoomba Campus
Phone :	+61 7 4631 1264
Extension :	1264
E-mail :
Qualifications :	DipMkt TAFE BBus(Hons) Griffith PhD Newcastle


Professional Memberships
American Marketing Association Marketing Science Institute Australian and New Zealand Marketing Academy

Professional Affiliations
Public Relations Institute of Australia

Research Interests
Consumer behaviour --- and Consumer misbehaviour....why some consumers act responsibily, and other consumers act irresponsibly? Why some consumers "over consume", or act inappropriately in the marketplace (e.g. speed, binge drink, have gambling problems, aggression rather than assertiveness etc..) also Buidling Sustainable Brands --- This notion where brands must be responsible for their own behaviour and as part of the performance measures should monitor their adherence to ethical standards, moral codes of conduct - from a consumer perspective this intersts me........ as does understanding this from the perspective of brand value, where consumers are co-creators of brand value; and also brand luxury; as luxury brands tend to be more diverse, more complex, have shorter product cycles, and seem to be more resistant to price and other market fluctuations. also Research methods --- there are various approaches and methods to research individual consumer (mis) behaviour and brands - each approach/method has a different lense (slant) and can shed new light to help us better understand consumers and Wine Business Management - how do we keep regional businesses sustainable???????????? We can use marketing research to provide solutions to the wine business market... consumer research can provide knowlege about perceptions and preferences to enable winemakers to more profitably meet consumer needs, which is likely to contribute to business sustainability....... also,if brands are important to consumers wanting to buy locally and reduce their carbon footprint, then in the wine industry where there are many layers to a wine brand, how do these brand layers inter-relate and impact on a consumers decision to purchase wine........... answers to this may provide wine businesses new knonwledge to help them better develop and manage their marking communications and brand messages....if they can understand how consumers use this information at the decision making stage

Currently Teaching Courses/Programs
MKT1002 Consumer Behaviour MKT3001 Marketing Research

Teaching Experience
Tertiary : 8 years