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Dr Karen Miller

Name :	Dr Karen Miller
Position :	Lecturer (Marketing)
Section :	Faculty of Business School of Management and Marketing
Office :	T241
Location :	Toowoomba Campus
Phone :	61 7 4631 1264
Extension :	1264
E-mail :
Qualifications :	DipMkt TAFE BBus(Hons) Griffith PhD Newcastle


Research Interests
Consumer behaviour --- why we buy what we buy - the psychology perspective and/or socio-psychology perspective of why consumers buy interest me also Branding --- from the perspective of the consumer in particular the consumer as a co-creator of brand value - why consumers buy brands - why do consumers value some brands more than other brands - what makes a brand valuable? what drives brand value? also Research methods --- there are various approaches and methods to research why consumers buy what they do - each approach/method has a different lense (slant) and can shed new light to help us better understand consumers and Wine Business Management - how do we keep regional businesses sustainable???????????? We can use marketing research to provide solutions to the wine business market... consumer research can provide knowlege about perceptions and preferences to enable winemakers to more profitably meet consumer needs, which is likely to contribute to business sustainability....... also,if brands are important to consumers wanting to buy locally and reduce their carbon footprint, then in the wine industry where there are many layers to a wine brand, how do these brand layers inter-relate and impact on a consumers decision to purchase wine........... answers to this may provide wine businesses new knonwledge to help them better develop and manage their marking communications and brand messages....if they can understand how consumers use this information at the decision making stage

Currently Teaching Courses/Programs
MKT1002 Consumer Behaviour MKT3001 Marketing Research

Teaching Experience
Tertiary : 7 years